Visa is a multinational financial services corporation. It provides a payment network for credit cards, debit cards, prepaid cards, and gift cards, facilitating electronic funds transfers practically everywhere around the world. Visa is not an issuer of credit or debit cards. Instead, it’s a network that connects consumers, merchants, banks, and other financial institutions. It helps money get wherever it needs to go. Although it doesn’t issue cards, Visa does provide certain benefits and services for cardholders. These benefits include Price Protection, Extended Warranty Protection, Return Protection, and more.
While working to uncover the user’s pain points, I identified numerous issues with the previous version of the site. The previous site was inconsistent, an accessibility nightmare, not mobile-friendly, and had accrued a lot of design debt since its creation. I decided it was a great opportunity to rethink the entire user experience, rather than just port over the current features with a new design. With the new design I focused on helping users feel more in control of their experience while requiring minimal effort to complete their tasks. Clear call-to-actions throughout the pages were added to guide the user to their desired outcome. The new solution provided an intuitive design that aligned with Visa’s brand, improved the user experience, and met ADA guidelines.
- UX Design
- UI Design
- Art Direction
- Front-end Development
Goals and Outcomes
- Responsive design for use on all devices
- Compliance with ADA guidelines
- Improved site architecture
- Clear CTAs and greater consistency
- Ability to upload from mobile devices